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Public Storage sits at the top of 7-Eleven's similarity graph with a score of 0.93 — a moving-and-storage service as the nearest audience neighbor to a convenience store chain. That cross-kind gap sets the tone for the entire top 10.
Similarity here measures how closely two entities' audiences resemble each other in composition; a 0.93 means the people who follow Public Storage look strikingly like the people who follow 7-Eleven, regardless of what either sells. The shape is broad: no single neighbor dominates, and scores remain elevated across the full set, from Public Storage at 0.93 down to Extra Space Storage at 0.86 with little drop-off.
The top 10 spans six distinct subcategories: Moving and Storage (Public Storage, Moving & Storage, Extra Space Storage), Home Goods and Furnishings (Floor and Decor, 0.89), Fitness Centers and Gyms (LA Fitness, 0.89), Casual Dining (IHOP, 0.89), Footwear (ALDO, 0.87), and Department Stores (Macy's, 0.87). Not one neighbor shares 7-Eleven's own subcategory — Convenience Stores — in the top 10. The closest fuel-adjacent entry, Caliber Collision (Automotive, Maintenance and Repair Services, 0.87), is still a service category, not a fuel or convenience peer.
Moving and Storage is the single most represented subcategory, claiming three of the ten slots, which gives the cluster an unexpected anchor in household-transition services rather than food, fuel, or retail.
This broad, cross-kind pattern suggests 7-Eleven's audience is defined less by convenience-retail behavior and more by a general consumer profile that overlaps widely with everyday service and retail categories.
