Playground →
The top 10 nearest neighbors for 84 Lumber span restaurants, discount retail, NASCAR drivers, and auto brands — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.
The shape is flat: scores run from 0.89 (Sheetz (social)) down to 0.86 (Carter Lumber) with no sharp drop between them. Sheetz (social) leads at 0.89, followed by Arby's at 0.89 — both restaurant brands, not home improvement. Ollie's Bargain Outlet (0.87, discount retail) is the third-closest neighbor. Then the set shifts: Ryan Blaney (0.86) and NASCAR on NBC (0.86) bring in motorsport athletes and TV channels, followed by Brad Keselowski (0.86) and Team Chevy (0.86). Ryan Newman (0.86) and Applebee's (0.86) round out the set, with Carter Lumber (0.86) the only other Home Improvement and Hardware entity in the top 10.
Tallying subcategories across the 10: Athletes (3), QSR/Casual Dining restaurants (2), TV Channels (1), Discount Stores (1), Auto (1), Home Improvement and Hardware (1), and a Sports League (1 — NASCAR on NBC is TV Channels; NASCAR does not appear in the top 10). The cross-kind character is the defining feature: 84 Lumber's nearest audiences are shaped more by motorsport fandom and casual dining than by the home improvement retail category it occupies.
This flat, cross-kind cluster suggests the audience is defined by a lifestyle constellation — NASCAR, value-oriented dining, and discount retail — rather than by the home improvement vertical alone.
