Playground →
The top 10 nearest neighbors for 9to5Mac.com span five distinct subcategories — no single kind dominates, and the spread runs from Apple-focused websites to a major bank to a particle physics laboratory.
The shape is broad: scores range from 0.90 down to 0.82 with no sharp drop-off, and the neighbor set reflects a genuinely wide audience overlap. The three closest neighbors are all fellow Websites in the Marketing Channels category: Cult of Mac at 0.90, AppleInsider at 0.87, and MacRumors.com at 0.85. These three form the obvious same-kind cluster — Apple-coverage websites whose audiences look nearly identical to 9to5Mac's. But the top 10 quickly diverges from that pattern. Wells Fargo (0.86, Banks) sits at position three by score, ahead of MacRumors, making it the second-closest neighbor overall and the strongest cross-kind signal in the set. Apple News (0.86, News Publishers) and CERN (0.85, Research Organizations) round out the top six, with The Hacker News (0.83, Websites) and Coinbase (0.82, Finance) close behind. Tesla (0.82, Auto) and Macworld (0.82, Websites) complete the ten.
Tallying subcategories: five of the ten neighbors are Websites, one is a News Publisher, one is a Bank, one is a Research Organization, one is Finance, and one is Auto. The majority are same-subcategory Websites, but the presence of a bank, a physics lab, and a crypto exchange at near-equivalent scores signals that this audience's shape is defined by something broader than Apple coverage alone.
The broad shape here reflects an audience that overlaps substantially with tech-curious, financially engaged readers across a wide range of institutional and consumer contexts.
