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maurices, a women's apparel retailer, sits at 0.93 — the strongest pull in A&W Restaurants' top 10 and a cross-kind signal that sets the tone for the entire neighbor set. No other QSR appears in the top 10 besides Dairy Queen at 0.84, meaning the audience shape here is defined far more by what surrounds A&W than by its own fast-food category.
The shape is broad, with scores running from 0.93 down to 0.84 across ten neighbors that span five distinct subcategories. Automotive is the most represented kind: Motorcycles (0.88), GMC (0.85), and Polaris (0.85) all rank in the top four. Health and Medical Services appears twice — Miracle-Ear at 0.85 and, further down, a general Health & Medical Services category page — pointing to an older consumer skew within the audience. Casey's General Stores (0.85) and Trailer Park Boys (0.84) round out the top 10, adding convenience retail and a specific TV show to the mix. The only fellow QSR, Dairy Queen, lands at position eight. Perkins Restaurant & Bakery (0.84) and Scooter's Coffee and Yogurt (0.84) bring the restaurant count to three, but they are casual dining and coffee — not direct-format peers.
Taken together, the top 10 describe an audience whose shape is anchored in rural and small-town Americana: motorcycles, domestic trucks, convenience stores, and hearing-health services, with fast food as only one thread among many.
