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Three of Aaron Rodgers' ten nearest audience neighbors are Midwestern consumer brands — a grocery chain, a convenience store, and a fast-food staple — sitting alongside a cluster of NFL teammates and Wisconsin sports franchises. That mix is the defining structural feature of a broad audience shape, where no single neighbor dominates and overlap spreads across multiple kinds of entities.
The six athletes in the top 10 form the core: Clay Matthews III leads at 0.98, followed closely by Jordy Nelson (0.94), Brett Favre (0.94), Davante Adams (0.91), and Pat McAfee (0.90) — all Athletes by subcategory, and most with direct Green Bay ties. Two Sports Teams neighbors reinforce the regional pull: the Green Bay Packers at 0.94 and the Milwaukee Brewers at 0.92. Then the set shifts: Hy-Vee (0.90), Kwik Trip (0.90), and Culver's Restaurants (0.89) round out the ten — a grocery superstore, a convenience chain, and a food brand, all with strong Midwest footprints. These aren't sports entities; their presence signals that the audience overlap extends into a shared regional consumer identity, not just a sports-fan profile.
The broad shape here reflects an audience that is simultaneously sports-specific and geographically concentrated — a combination that pulls in both same-kind athletes and the regional brands that serve the same population.
