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Abbott's top 10 nearest neighbors split almost evenly between B2B services firms and Healthcare brands — a cross-kind mix that defines the shape of this audience.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 span a narrow band from 0.95 down to 0.93, consistent with the flat shape: no single neighbor dominates, and the scores cluster tightly rather than tapering. IBM Data and AI leads at 0.95, followed by Tableau Software at 0.94 and Accenture at 0.93 — all B2B brands, not Healthcare peers. The first Healthcare neighbor, Johnson & Johnson, arrives at 0.93 as well, essentially tied with Accenture, and is followed by SAP at 0.93 and Novartis at 0.93. Rounding out the ten are Satya Nadella (0.93, Professionals), GSK (0.93, Healthcare), Deloitte US (0.93, B2B), and Salesforce (0.93, Technology). By subcategory, the top 10 contain four Healthcare brands, four B2B brands, one Technology brand, and one Professional — meaning Abbott's own subcategory accounts for only four of the ten nearest neighbors, while enterprise-facing B2B and Technology brands collectively account for five.
The flat, cross-kind structure suggests Abbott's audience is shaped less by healthcare affiliation alone and more by a professional, enterprise-oriented profile that it shares with major consulting firms, data platforms, and pharma peers alike.
