Playground →
The top 10 nearest neighbors for Anastasia Beverly Hills span beauty brands, lifestyle influencers, and musicians — with no single dominant pull and scores compressed between 0.97 and 0.93. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.97 means the audience shapes are nearly identical.
Six of the ten neighbors are Beauty brands: ColourPop Cosmetics (0.96), Morphe (0.96), Kylie Cosmetics (0.96), Urban Decay (0.95), Benefit Cosmetics US (0.93), and NYX Pro Makeup US (0.93) — a dense same-kind cluster that confirms the audience shape is firmly rooted in the cosmetics space. The remaining four neighbors cross into celebrity territory: NikkieTutorials (0.97, Lifestyle) leads the entire set, edging out every beauty brand in the top 10; Selena Gomez (0.95, Musicians and Bands), Demi Lovato (0.93, Musicians and Bands), and Kat Von D (0.93, Artists) round out the non-brand neighbors. The presence of musicians at this level of similarity — not makeup artists or beauty editors — is the structural note worth marking: the audience shape overlaps as strongly with pop music fanbases as it does with mid-tier cosmetics brands.
The flat shape means no single neighbor breaks away from the pack; the top 10 form a tight, coherent cluster where beauty brands and a specific tier of celebrity following are effectively interchangeable in audience composition.
