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Accenture

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B2B
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Accenture's top 10 neighbors form a tight, undifferentiated cluster — scores run from 0.98 down to 0.97 with no single dominant pull and no sharp drop-off between positions. The shape is flat: a dense professional-services and enterprise-tech neighborhood where every neighbor sits within a narrow band.

Six of the ten neighbors are B2B brands: Deloitte (0.98), EY (0.98), Deloitte US (0.98), KPMG (0.97), Boston Consulting Group (0.97), and McKinsey & Company (0.97) — the full roster of major consulting and professional-services firms. The remaining four are Tech Personalities: Marc Benioff (0.98), Chamath Palihapitiya (0.97), Marissa Mayer (0.97 — subcategory: Professionals), and Forbes Tech (0.97 — subcategory: News Publishers). That last pair signals that the audience shape extends slightly beyond pure B2B peers into the executive and tech-media orbit, but the B2B cluster is the structural core.

No consumer brands, entertainment entities, or retail neighbors appear in the top 10. The audience composition here is narrow by kind: professional services and enterprise-facing tech voices, with a thin layer of business media and executive personalities at the edges.

The flat shape across a 0.97–0.98 band indicates an audience that is highly defined by its professional context — one where Accenture's nearest neighbors are essentially its own industry cohort plus the media and personalities that cohort follows.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "resolved": "accenture", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "deloitte", "title": "Deloitte", "category": "Brands", "subcategory": "B2B", "similarity": 0.9808, "drivers": [ "G01", "A02", "A06", "A03", "G03" ] }, { "handle": "eynews", "title": "EY", "category": "Brands", "subcategory": "B2B", "similarity": 0.9788, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9783, "drivers": [ "A06", "A02", "G01", "A01", "A03" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9778, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] }, { "handle": "kpmg", "title": "KPMG", "category": "Brands", "subcategory": "B2B", "similarity": 0.9737, "drivers": [ "A06", "G01", "A02", "A01", "A03" ] }, { "handle": "bcg", "title": "Boston Consulting Group", "category": "Brands", "subcategory": "B2B", "similarity": 0.9701, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9684, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9678, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9675, "drivers": [ "A06", "G01", "A02", "G03", "A03" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9655, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] } ] }
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