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AddToAny

Brands
Technology
Playground →Docs

At 0.77, Ken Rutkowski — a journalist — is the strongest pull in AddToAny's top 10, and the second-closest neighbor is ShareThis, a direct functional peer in the Tools and Resources subcategory at 0.74. That pairing captures the two-peak structure: this audience bridges a media-personality cluster and a web-utility cluster, with no single dominant tribe.

The media-personality side of the top 10 runs from Rutkowski through Joy Behar (TV Personalities, 0.73) and Dr. Oz (TV Personalities, 0.68), with Etienne Arsenault (0.76) and lifestyle figure Denise Landis (0.71) filling adjacent positions. The utility side is anchored by ShareThis and WebMD (Websites, 0.71) — both entities whose audiences arrive with a task-oriented, broadly distributed web posture. Rounding out the ten are Harjinder Singh Kukreja (Professionals, 0.70), Skylar (Musicians and Bands, 0.69), and Bibop Gresta (Tech Personalities, 0.68) — the lone neighbor whose subcategory sits close to AddToAny's own Technology category. No other Technology brand appears in the top 10.

The shape suggests an audience that is simultaneously comfortable with mainstream media figures and with functional web tools — a cross-kind overlap that spans entertainment consumption and utility-driven browsing.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "addtoany", "title": "AddToAny", "category": "Brands", "subcategory": "Technology", "resolved": "addtoany", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "kenradio", "title": "Ken Rutkowski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7722, "drivers": [ "J02", "K02", "Q04", "J04", "Q08" ] }, { "handle": "jetar9", "title": "Etienne Arsenault", "category": "Miscellaneous", "subcategory": "Miscellaneous", "similarity": 0.7633, "drivers": [ "K02", "J02", "Q04", "E02", "F04" ] }, { "handle": "sharethis", "title": "ShareThis", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7375, "drivers": [ "J02", "K02", "J04", "Q04", "Q07" ] }, { "handle": "joyvbehar", "title": "Joy Behar", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7252, "drivers": [ "J02", "K02", "Q04", "Q08", "E02" ] }, { "handle": "webmd", "title": "WebMD", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7083, "drivers": [ "J02", "K02", "H04", "J04", "Q08" ] }, { "handle": "thecookscook", "title": "Denise Landis", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.705, "drivers": [ "K02", "J02", "Q04", "J04", "E02" ] }, { "handle": "singhlions", "title": "Harjinder Singh Kukreja", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6982, "drivers": [ "K02", "Q08", "J02", "Q04", "N03" ] }, { "handle": "skylarclouds", "title": "Skylar", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6871, "drivers": [ "J02", "K02", "Q04", "Q08", "E02" ] }, { "handle": "droz", "title": "Dr. Oz", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6845, "drivers": [ "J02", "K02", "Q04", "H04", "E02" ] }, { "handle": "bibopggresta", "title": "Bibop Gresta", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.6821, "drivers": [ "K02", "Q08", "E02", "Q04", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: