Playground →
The top 10 neighbors for Adidas (social) span five distinct subcategories — no single kind dominates, and the spread is genuinely wide.
The shape is broad: scores run from 0.96 down to 0.91 across the top 10, with no single neighbor pulling far ahead of the rest. Nike.com leads at 0.96, followed closely by Zendaya (0.95, Actors) and Nike (social) (0.94). That Zendaya sits between two footwear brands at the very top is the structural signal worth noting: the audience here is not shaped purely by the footwear retail cluster. Adidas (the brand's own separate handle) appears at 0.94, and The Weeknd (Musicians and Bands) follows at 0.93. Rounding out the top 10 are Black Eyed Peas (0.92, Musicians and Bands), Lamar Odom (0.92, Athletes), Jessica Alba (0.92, Actors), SoleCollector.com (0.91, Blogs), and LA Clippers (0.91, Sports Teams).
Tallying the subcategories: four neighbors are Footwear brands, two are Actors, two are Musicians and Bands, one is an Athlete, and one is a Blog. The footwear cluster is real, but celebrities — actors and musicians combined — match it in count. No single subcategory owns this neighborhood; the audience shape is genuinely cross-kind, blending sneaker retail, pop culture figures, and sports.
This broad, mixed-kind pattern suggests an audience that moves fluidly across entertainment, sport, and fashion rather than anchoring to any one of them.
