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Adobe

Brands
Technology
Playground →Docs

Adobe's top 10 nearest neighbors span technology brands, digital media, a spiritual leader, and a travel brand — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from Dropbox at 0.92 down to Tim Cook at 0.90, a range of just 0.02 across all ten positions. That compression means no one neighbor dominates; the audience looks broadly similar to a wide range of entities rather than clustering tightly around one kind. By subcategory, the top 10 breaks down as: Technology brands (Dropbox at 0.92, Yelp at 0.91), Social Media (LinkedIn at 0.91), Blogs (Lifehacker at 0.90), Websites (CNET at 0.90, Codecademy at 0.90), Travel (Uber at 0.90), a Spiritual Leader (Dalai Lama at 0.90), and Tech Personalities (Tim Cook at 0.90). That mix — tech tools, digital publications, and a figure as far afield as the Dalai Lama — signals an audience whose shape is defined less by category affinity than by a broad, cross-domain profile that happens to overlap with many different kinds of entities at roughly equal weight.

The flat distribution suggests Adobe's audience is not a niche community anchored to one corner of the attention landscape, but a wide-reaching group whose composition mirrors a diverse range of digital and professional touchpoints simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "adobe", "title": "Adobe", "category": "Brands", "subcategory": "Technology", "resolved": "adobe", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "dropbox", "title": "Dropbox", "category": "Brands", "subcategory": "Technology", "similarity": 0.9195, "drivers": [ "A06", "G03", "G01", "A02", "N03" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9107, "drivers": [ "G01", "G03", "A06", "A02", "H02" ] }, { "handle": "yelp", "title": "Yelp", "category": "Brands", "subcategory": "Technology", "similarity": 0.9058, "drivers": [ "G03", "G01", "A06", "H02", "A02" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9028, "drivers": [ "G01", "G03", "A06", "A02", "H02" ] }, { "handle": "dalailama", "title": "Dalai Lama", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9028, "drivers": [ "G01", "G03", "A02", "H02", "J04" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9021, "drivers": [ "A06", "G01", "G03", "A02", "N03" ] }, { "handle": "uber", "title": "Uber", "category": "Brands", "subcategory": "Travel", "similarity": 0.9016, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "codecademy", "title": "Codecademy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9003, "drivers": [ "G01", "G03", "A06", "E06", "A02" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8992, "drivers": [ "G01", "G03", "A02", "I01", "A06" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8984, "drivers": [ "A06", "G01", "G03", "A02", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: