Share

American Eagle

Brands
Fashion
Playground →Docs

American Eagle's ten nearest neighbors span nine different subcategories — a mix that includes motivational content pages, a humor meme account, a parenting website, a TV drama, a movie franchise, a band, and a TV personality, with Hollister Co. (0.94) the only other Fashion brand in the set.

The shape is flat: scores run from 0.95 down to 0.90 with no single neighbor pulling away from the pack. Positive Vibes (0.95) and Motivation (0.92) are the two Motivational subcategory entries, making that the most represented type in the top 10, though neither score is dramatically higher than the rest. Sarcasm (0.95) and Mamas Uncut (0.94) sit just below the top, followed by Grey's Anatomy (0.92), The Divergent Series (0.92), 5 Seconds of Summer (0.91), Nash Grier (0.91), and Rob Dyrdek (0.90). The cross-kind character of the cluster is the defining feature: eight of the ten neighbors come from subcategories entirely outside Fashion, suggesting the audience shape American Eagle shares with others is driven by something broader than retail category alignment.

The flat, cross-kind distribution points to an audience whose composition resembles a wide range of entertainment, lifestyle, and content properties more than it resembles other apparel brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "aeo", "title": "American Eagle", "category": "Brands", "subcategory": "Fashion", "resolved": "aeo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "incredibleviews", "title": "Positive Vibes", "category": "Miscellaneous", "subcategory": "Motivational", "similarity": 0.9509, "drivers": [ "N03", "N04", "N01", "M03", "M04" ] }, { "handle": "comedyposts", "title": "Sarcasm", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9491, "drivers": [ "N03", "N04", "N01", "M03", "M04" ] }, { "handle": "mamasuncutqa", "title": "Mamas Uncut", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9427, "drivers": [ "N03", "N04", "N01", "M03", "M04" ] }, { "handle": "hollisterco", "title": "Hollister Co.", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9391, "drivers": [ "N03", "N04", "N01", "M03", "M04" ] }, { "handle": "greysabc", "title": "Grey's Anatomy", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9227, "drivers": [ "N03", "N04", "N01", "M04", "M03" ] }, { "handle": "divergent", "title": "The Divergent Series", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.9167, "drivers": [ "N03", "N04", "M03", "J02", "N01" ] }, { "handle": "freakytheory", "title": "Motivation", "category": "Miscellaneous", "subcategory": "Motivational", "similarity": 0.9161, "drivers": [ "N03", "N04", "N01", "M03", "M04" ] }, { "handle": "5sos", "title": "5 Seconds of Summer", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9132, "drivers": [ "N03", "N04", "N01", "J02", "M03" ] }, { "handle": "nashgrier", "title": "Nash Grier", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9052, "drivers": [ "N03", "N04", "N01", "M04", "M03" ] }, { "handle": "robdyrdek", "title": "Rob Dyrdek", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.903, "drivers": [ "N03", "N04", "M03", "M04", "N01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: