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Aerie

Brands
Fashion
Playground →Docs

Reality TV stars and Bachelor franchise accounts dominate Aerie's nearest audience neighbors — a cross-kind finding for a fashion brand whose top 10 contains no other fashion label in the top 10 except Ivory Ella at position 13 in the broader set.

The shape is broad: scores run from 0.74 down to 0.69 with no single neighbor pulling far ahead of the rest. Hannah Brown leads at 0.74, followed closely by The Bachelor at 0.73 and Tyler Cameron at 0.72. Bachelor in Paradise (0.71) and The Office (0.71) round out the top five. Tallying the top 10 by subcategory: four are TV Shows, three are Reality TV Stars, one is a Website (Barstool Racing, 0.70), one is a Reality TV Star (Benjamin Higgins, 0.70), and one is a General Grocery Store (Food City, 0.70). The Bachelor franchise — spanning the show itself, its spinoffs, and cast members — accounts for six of the ten nearest neighbors. The Office is the one clear outlier within that cluster, suggesting a secondary pull toward ensemble comedy TV audiences. Food City at 0.70 is the only non-entertainment entity in the top 10, pointing to a mainstream, broadly accessible audience composition rather than a fashion-forward or retail-concentrated one.

The overall picture is an audience shaped primarily by reality and network television consumption, with fashion-brand neighbors largely absent from the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "aerie", "title": "Aerie", "category": "Brands", "subcategory": "Fashion", "resolved": "aerie", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "hannahbrown", "title": "Hannah Brown", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7379, "drivers": [ "N03", "L03", "H04", "N01", "M03" ] }, { "handle": "bachelorabc", "title": "The Bachelor", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.729, "drivers": [ "N03", "N01", "L03", "P02", "P03" ] }, { "handle": "tylerjcameron3", "title": "Tyler Cameron", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7153, "drivers": [ "H04", "N03", "L03", "N01", "M03" ] }, { "handle": "bachparadise", "title": "Bachelor in Paradise", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7094, "drivers": [ "N03", "L03", "Q02", "N01", "P04" ] }, { "handle": "theofficetv", "title": "The Office", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7079, "drivers": [ "N03", "E02", "J02", "Q02", "H04" ] }, { "handle": "bacheloretteabc", "title": "The Bachelorette", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7059, "drivers": [ "N03", "L03", "P03", "E02", "Q02" ] }, { "handle": "rubbinisracing", "title": "Barstool Racing", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7042, "drivers": [ "L03", "N03", "N01", "P02", "O01" ] }, { "handle": "benhiggi", "title": "Benjamin Higgins", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7041, "drivers": [ "N03", "P03", "P02", "L03", "H04" ] }, { "handle": "food-city", "title": "Food City", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.7018, "drivers": [ "N01", "M03", "L03", "N03", "N04" ] }, { "handle": "pgatour2k", "title": "PGA TOUR 2K", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6877, "drivers": [ "N03", "P02", "F03", "P03", "P04" ] } ] }
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