Playground →
The top 10 neighbors for AFC Richmond span six different subcategories — athletes, sports teams, a TV show, a website, a beauty salon, and a podcast — with no single kind dominating, which is the defining feature of a broad audience shape.
Ted Lasso is the strongest signal at 0.98, which is expected given AFC Richmond is a fictional entity from that show. What the data reveals beyond that anchor is the depth of the soccer-specific cluster beneath it: Tim Howard (0.92), Christian Pulisic (0.92), Taylor Twellman (0.92), U.S. Soccer MNT (0.91), and U.S. Soccer WNT (0.90) all score within a tight band, forming a clear U.S. soccer audience cluster. Four of those five are Athletes by subcategory; the other two are Sports Teams. Together they suggest the audience is not merely a TV fandom — it overlaps substantially with people who follow American soccer as a sport. The Athletic (0.88) reinforces that: a sports-media website, not a TV property. The one outlier in the top 10 is Deka Lash (0.89), a beauty salon chain, which sits between the soccer cluster and The Athletic with no obvious thematic connection to either — a reminder that audience shape and subject matter are independent.
The broad shape here reflects an audience that is simultaneously a TV show fandom and an active soccer-following community, with enough mass-market reach to pull in unrelated consumer brands at the edges.
