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AFP news agency

Marketing Channels
News Publishers
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AFP's nearest ten neighbors split almost evenly between civil society organizations and media outlets — a mix that defines the audience's character more than any single standout. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.96 down to 0.95, a narrow band with no dominant pull.

Three of the ten neighbors are non-profits: Amnesty International (0.96), Human Rights Watch (0.96), and UN Women (0.96). UNHCR, the UN Refugee Agency (0.96) adds a fourth civil-society neighbor under an Activism subcategory. Together these four account for the largest single cluster in the set — an audience that also follows international human rights and humanitarian institutions. The remaining six neighbors are media: The Guardian (0.96) and Guardian World (0.96) as fellow news publishers, Al Jazeera English (0.95) as a TV channel, Vanity Fair (0.95) as a magazine, and VICE (0.95) as a news publisher. The one outlier in kind is WeWork (0.95), a technology brand — the sole non-media, non-civil-society entry in the top 10.

The overall shape is an audience that sits at the intersection of international news consumption and global civil society engagement, with no single neighbor pulling far ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "afp", "title": "AFP news agency", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "afp", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "amnesty", "title": "Amnesty International", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9599, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9598, "drivers": [ "G03", "A02", "G01", "I01", "E06" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9583, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9578, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "refugees", "title": "UNHCR, the UN Refugee Agency", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9569, "drivers": [ "G03", "A02", "G01", "I01", "E06" ] }, { "handle": "guardianworld", "title": "Guardian World", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9557, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9548, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9523, "drivers": [ "G03", "A02", "G01", "I01", "E06" ] }, { "handle": "wework", "title": "WeWork", "category": "Brands", "subcategory": "Technology", "similarity": 0.9514, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9502, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: