Playground →
The top 10 neighbors for Agricultural Supplies span hardware retail, automotive brands, fuel services, and outdoor media — with no single neighbor pulling far ahead of the rest, and scores compressed between 0.92 and 0.89.
The shape is flat: Runnings leads at 0.92, followed closely by Polaris (0.92, Motorcycles), Miscellaneous (0.91), Walmart Photo Center (0.91), and NAPA Auto Parts (0.91). By subcategory, the top 10 break down as: Home Improvement and Hardware (Runnings, Tractor Supply Co.); Motorcycles (Polaris); Parts and Accessories (NAPA Auto Parts, CARQUEST Auto Parts); Car Makers (Ford Motor Company, Buick); Miscellaneous (Miscellaneous, Walmart Photo Center); and Gas Stations (Suburban Propane). Automotive subcategories — Car Makers, Parts and Accessories, and Motorcycles — account for six of the ten neighbors, making that the dominant cluster. Only one neighbor, Atwoods Ranch & Home (0.86, outside the top 10), shares the center entity's own Agricultural Supplies subcategory; within the top 10 proper, no neighbor carries that subcategory. The audience shape here is defined less by farm-supply affinity than by a rural, vehicle-oriented, hardware-adjacent consumer profile that cuts across retail, automotive, and fuel categories.
This flat, cross-category spread suggests an audience whose shared characteristics are geographic and lifestyle-based rather than tied to any single retail vertical.
