Playground →
At 0.935, Boeing Airplanes is the strongest pull in Airbus's top 10 — and The Boeing Company follows immediately at 0.91, forming a clear two-peak structure where one rival accounts for both peaks of the nearest audience neighborhood.
The shape here is unmistakable: the top two neighbors are both B2B brands in the aerospace manufacturing space, separated from the rest of the field by a meaningful gap. After that pair, the next cluster runs from CNET News at 0.88 down through CNET at 0.86, LinkedIn at 0.86, and Aviation Week at 0.85 — a mix of News Publishers, Websites, and Social Media. This secondary cluster is dominated by business and technology media rather than aviation or travel brands. Airbus's own subcategory is Travel, yet no other Travel brand appears in the top 10 until Star Alliance at position 26 in the broader data; within the top 10 itself, the only fellow Travel-subcategory entity is absent — the nearest neighbors are overwhelmingly B2B brands and business-tech media channels. CNN Business at 0.85 and MarketWatch at 0.85 reinforce that the secondary cluster skews toward financial and business news. Gary Vaynerchuk (Tech Personalities, 0.84) and Richard Branson (Professionals, 0.84) round out the top 10 as the only Celebrities and Influencers present.
The overall picture is of an audience shaped primarily by aerospace industry attention and business-professional media consumption, with the Boeing brands functioning as a near-mirror image of Airbus's own audience composition.
