Playground →
Two distinct neighborhoods define AJ Green's audience shape: a tight Cincinnati civic cluster and an Ohio football orbit, with the data splitting almost evenly between them.
The shape is two-peak. At the top, the Cincinnati Bengals (0.95) and Cincinnati Reds (0.93) anchor one pole alongside Cincinnati Zoo (0.91), Kroger (social) (0.88), and Skyline Chili (0.87) — a cluster of Cincinnati-rooted institutions and brands whose audiences overlap heavily with Green's. The second pole is built around Ohio football: Ohio State Football (0.86) and Cardale Jones (0.85) pull in a direction distinct from the Cincinnati civic set, with Joe Burrow (0.88) and Urban Meyer (0.86) reinforcing that football-specific current. Brandon Phillips (0.94), a fellow athlete, sits at the hinge — the second-highest score in the set — and connects both neighborhoods.
Three of the top 10 neighbors are Sports Teams, three are Athletes, and the remaining four span Non-Profit, Grocery and Superstores, Restaurant, and Professionals — a mix that reflects the civic breadth of the Cincinnati-anchored cluster rather than a purely sports-media audience.
The overall shape is that of a geographically concentrated audience that follows both a specific NFL franchise and the broader Ohio sports ecosystem, with local consumer brands woven tightly into the same audience profile.
