AJ+'s top 10 neighbors span five distinct subcategories — non-profits, comedians, magazines, travel brands, and news publishers — with no single type dominating the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: scores run from 0.94 down to 0.93 across the full top 10, a band of less than two percentage points with no standout anchor. Lyft leads at 0.94, a travel brand — the only Brand subcategory in the top 10. Immediately behind it are Desus Nice (0.94) and Jordan Peele (0.93), both Comedians, alongside Writers of Color (0.94), a Blog. UNESCO (0.94) and UNICEF (0.93) represent the Non-Profit cluster, while Hypebeast (0.93) and The FADER (0.93) are Magazines. Pigeons & Planes (0.93) is a Website, and Al Jazeera News (0.93) is the only other News Publisher in the top 10 — AJ+'s own subcategory. The cross-kind character of this set is the defining feature: nine of the ten neighbors come from subcategories other than News Publishers, ranging from humanitarian organizations to culture magazines to a ride-share brand.
That breadth suggests AJ+'s audience does not cluster tightly around news consumption habits alone, but overlaps substantially with audiences drawn to activism-adjacent organizations, culture media, and socially engaged entertainment.