Share

AJ+

Marketing Channels
News Publishers
Playground →Docs

AJ+'s top 10 neighbors span five distinct subcategories — non-profits, comedians, magazines, travel brands, and news publishers — with no single type dominating the set.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: scores run from 0.94 down to 0.93 across the full top 10, a band of less than two percentage points with no standout anchor. Lyft leads at 0.94, a travel brand — the only Brand subcategory in the top 10. Immediately behind it are Desus Nice (0.94) and Jordan Peele (0.93), both Comedians, alongside Writers of Color (0.94), a Blog. UNESCO (0.94) and UNICEF (0.93) represent the Non-Profit cluster, while Hypebeast (0.93) and The FADER (0.93) are Magazines. Pigeons & Planes (0.93) is a Website, and Al Jazeera News (0.93) is the only other News Publisher in the top 10 — AJ+'s own subcategory. The cross-kind character of this set is the defining feature: nine of the ten neighbors come from subcategories other than News Publishers, ranging from humanitarian organizations to culture magazines to a ride-share brand.

That breadth suggests AJ+'s audience does not cluster tightly around news consumption habits alone, but overlaps substantially with audiences drawn to activism-adjacent organizations, culture media, and socially engaged entertainment.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ajplus", "title": "AJ+", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "ajplus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.9445, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "desusnice", "title": "Desus Nice", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9385, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "writersofcolor", "title": "Writers of Color", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9384, "drivers": [ "I01", "G03", "A02", "E06", "G01" ] }, { "handle": "unesco", "title": "UNESCO", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9377, "drivers": [ "G03", "E06", "I01", "A02", "G01" ] }, { "handle": "hypebeast", "title": "Hypebeast", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9333, "drivers": [ "I01", "E06", "G03", "Q01", "G01" ] }, { "handle": "thefader", "title": "The FADER", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9314, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "pigsandplans", "title": "Pigeons & Planes", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9314, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9274, "drivers": [ "G03", "I01", "G01", "A02", "E06" ] }, { "handle": "refugees", "title": "UNHCR, the UN Refugee Agency", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9272, "drivers": [ "G03", "I01", "G01", "A02", "E06" ] }, { "handle": "ajenews", "title": "Al Jazeera News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9262, "drivers": [ "G03", "I01", "G01", "A02", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: