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The top 10 neighbors for AKQA span B2B brands, media websites, a news publisher, and a journalist — a mixed cluster compressed into a narrow similarity band running from 0.99 down to 0.98.
The shape is flat: no single neighbor pulls away from the pack. R/GA leads at 0.99, followed closely by Wieden+Kennedy at 0.99 and 72andSunny at 0.98. These three are fellow B2B brands, as are BBDO Worldwide at 0.98 and Huge at 0.98 — making five of the top 10 neighbors B2B entities sharing AKQA's own subcategory. The remaining five break toward media: PSFK and Cool Hunting are both Websites at 0.98, Quartz is a News Publisher at 0.98, Digiday is a Website at 0.98, and Droga5 rounds out the B2B count at 0.98. The media neighbors are not general-interest outlets — they sit at the intersection of design, innovation, and industry trade coverage, which mirrors the professional orientation of the B2B cluster.
The even split between same-kind B2B neighbors and industry-adjacent media properties is the defining structural feature: AKQA's audience looks like people who follow both the agencies and the publications that cover them.
