Playground →
The School of Life's top 10 neighbors span websites, blogs, news publishers, journalists, B2B brands, and a fitness brand — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.
The shape is flat: scores run from 0.97 down to 0.96 across the full top 10, a band of less than two percentage points. The Infatuation leads at 0.97, followed by journalist Emily Nussbaum at 0.97 and Intelligencer at 0.96 — but none of these separates meaningfully from the others. Tallying the subcategories across the top 10: three are Websites (The Infatuation, Cool Hunting, PSFK), two are Journalists (Emily Nussbaum, Taylor Lorenz), two are B2B brands (R/GA, Huge), two are News Publishers (The Markup, Vox Media), and one is Fitness (Equinox). The center entity's own subcategory — Blogs — appears in the top 10 only as Intelligencer, making it a near-cross-kind cluster: the audience shape aligns more with digital media properties, individual journalists, and creative-industry B2B firms than with other blogs.
The cross-kind composition — media outlets, bylined journalists, and agency brands sitting at roughly equal distances — suggests an audience defined less by a single content type than by a consistent media-professional and culturally engaged profile.
