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Aldi USA's top 10 nearest neighbors span five distinct subcategories — Athletes, Dealerships, Home Improvement and Hardware, Discount Stores, and Grocery and Superstores — with no single type dominating the set.
The shape is flat: scores run from 0.84 at the top down to 0.81 at the bottom, a narrow band with no standout anchor. J.D. Byrider (0.84, Dealerships) sits at the top, followed closely by athlete Ryan Shazier (0.83) and home-improvement retailer Window World (0.83). Athletes account for four of the ten neighbors — Jarvis Landry (0.82), Troy Polamalu (0.82), Cardale Jones (0.82), and AJ Green (0.81) — making them the most represented subcategory in the set, yet they share space with a car dealership, a home-improvement chain, a discount outlet (Ollie's Bargain Outlet, 0.82), and one fellow grocery brand (Meijer, 0.81). The Cleveland Browns (0.82, Sports Teams) round out the mix. That Meijer is the only other Grocery and Superstores entry in the top 10 — and sits at the bottom of the band rather than the top — underscores how cross-kind the overlap is: the audience shape Aldi shares most strongly is with an auto dealership and a cluster of NFL-adjacent athletes, not with other grocery competitors.
The flat, cross-kind pattern suggests Aldi USA's audience is defined less by grocery-shopping behavior alone and more by a broader regional and lifestyle profile that it shares with a wide range of unrelated entities.
