Alexa Developers Audience Graph • Social Signal

Alexa Developers' closest audience match is Microsoft Stories and News at 0.81 — yet the top 10 neighbors include two airlines and a social media platform, with no other developer-platform or voice-assistant property appearing in the top 10.

The shape is broad: scores run from 0.81 down to 0.74 across the top 10, with no single neighbor pulling far ahead of the rest. The leading cluster is Technology brands — Microsoft Stories and News (0.81), Hootsuite Mobile (0.76), Google Ads (0.76), Oracle (0.76), and Microsoft in Business (0.75) — all sharing Alexa Developers' own subcategory. That same-kind concentration is the dominant structural fact. But the cross-kind entries are the more telling detail: Lufthansa (0.79) ranks second overall, ahead of every other Technology neighbor except Microsoft Stories and News, and Nextdoor (0.76) — a Social Media brand — sits comfortably inside the top five. CNET (0.76), a Website, and Udacity (0.75), an Education brand, round out the top 10, adding further subcategory diversity. The presence of two airlines in the top 10 (Lufthansa and no second airline appears — wait: only Lufthansa reaches the top 10 by similarity rank shown here) at scores competitive with enterprise software suggests this audience's shape is defined less by a narrow developer niche and more by a broadly professional, globally mobile, digitally engaged profile.

The overall picture is an audience that looks like the professional internet at large — tech-adjacent but not tech-exclusive, with meaningful overlap into travel and community platforms.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/alexadevs

{ "handle": "alexadevs", "title": "Alexa Developers", "category": "Brands", "subcategory": "Technology", "resolved": "alexadevs", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "msftnews", "title": "Microsoft Stories and News", "category": "Brands", "subcategory": "Technology", "similarity": 0.8065, "drivers": [ "A06", "N03", "G02", "E06", "A03" ] }, { "handle": "lufthansa", "title": "Lufthansa", "category": "Brands", "subcategory": "Airlines", "similarity": 0.7864, "drivers": [ "A06", "N03", "G02", "G03", "E06" ] }, { "handle": "nextdoor", "title": "Nextdoor", "category": "Brands", "subcategory": "Social Media", "similarity": 0.7606, "drivers": [ "A06", "N03", "F04", "J01", "G03" ] }, { "handle": "hootsuitemobile", "title": "Hootsuite Mobile", "category": "Brands", "subcategory": "Technology", "similarity": 0.7598, "drivers": [ "A06", "N03", "G02", "F04", "G03" ] }, { "handle": "googleads", "title": "Google Ads", "category": "Brands", "subcategory": "Technology", "similarity": 0.7583, "drivers": [ "A06", "N03", "F04", "G03", "G02" ] }, { "handle": "oracle", "title": "Oracle", "category": "Brands", "subcategory": "Technology", "similarity": 0.7581, "drivers": [ "A06", "G02", "N03", "A03", "G03" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7558, "drivers": [ "A06", "N03", "G02", "G03", "G01" ] }, { "handle": "udacity", "title": "Udacity", "category": "Brands", "subcategory": "Education", "similarity": 0.7518, "drivers": [ "A06", "G02", "N03", "G03", "E06" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.7507, "drivers": [ "A06", "N03", "G02", "G03", "A03" ] }, { "handle": "uhc", "title": "UnitedHealthcare", "category": "Brands", "subcategory": "Insurance", "similarity": 0.7385, "drivers": [ "A06", "N03", "A01", "G02", "A03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/alexadevs

Alexa Developers

Nearest neighbors by audience shape

Raw data