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Alex Burns

Celebrities and Influencers
Journalists
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All ten of Alex Burns's nearest neighbors are journalists — the top 10 form a uniformly same-kind cluster with no crossover into any other subcategory. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 span a narrow band from 0.99 to 0.99, the hallmark of a flat shape.

Ryan Lizza leads at 0.99, followed closely by Jonathan Martin (0.99), Glenn Thrush (0.99), Andrew Kaczynski (0.99), and Josh Dawsey (0.99). The spread across all ten — from Lizza's 0.9926 down to The Upshot at 0.9856 — is less than a single percentage point. No single neighbor pulls away from the pack; the cluster is essentially level.

The one structural note worth flagging: nine of the ten neighbors are journalists (the same subcategory as Burns), while the tenth, The Upshot, is a News Publisher — a publication rather than an individual. No other subcategory appears in the top 10. The absence of politicians, academics, or non-news media outlets in these positions underscores how tightly this audience is organized around political journalism as a category.

The flat, journalist-saturated shape indicates an audience that moves as a coherent bloc across political press figures, with little differentiation between individual reporters or outlets at this level of proximity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "alexburnsnyt", "title": "Alex Burns", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "alexburnsnyt", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ryanlizza", "title": "Ryan Lizza", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9926, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "jmartnyt", "title": "Jonathan Martin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9918, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "glennthrush", "title": "Glenn Thrush", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9899, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "kfile", "title": "Andrew Kaczynski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9886, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "jdawsey1", "title": "Josh Dawsey", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "jeffreygoldberg", "title": "Jeffrey Goldberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9869, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "mikeallen", "title": "Mike Allen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9868, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "olivianuzzi", "title": "Olivia Nuzzi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9866, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9856, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] } ] }
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