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A List Apart

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for A List Apart span comedians, podcasts, websites, and activists — no single subcategory dominates, and the scores compress into a narrow band from 0.965 down to 0.947, the hallmark of a flat shape.

Tallying the subcategories across the top 10: Podcasts and Radio accounts for three neighbors — Serial (0.953), Pod Save America (0.952), and This American Life (0.950). Websites account for two — Merriam-Webster (0.962) and The Onion (0.948). The remaining five are spread across Comedians (John Oliver, 0.965), TV Shows (Last Week Tonight, 0.964), Activists (Monica Lewinsky, 0.951), Humor Memes and Satire (The Mysterious LOLGOP, 0.947), and Musicians and Bands (Lin-Manuel Miranda, 0.947). Notably, only two of the ten neighbors share A List Apart's own subcategory of Websites — Merriam-Webster and The Onion — meaning the audience shape is defined more by public-radio podcasts, political commentary, and satirical media than by the web-publishing world the site itself inhabits. Crooked Media (0.948) reinforces the podcast-and-political-commentary thread running through the set.

The flat distribution across these subcategories points to an audience that moves fluidly across media formats — long-form audio, satirical web content, and politically engaged personalities — rather than clustering tightly around any single kind.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "alistapart", "title": "A List Apart", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "alistapart", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "iamjohnoliver", "title": "John Oliver", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.965, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9638, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9622, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9532, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9521, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "monicalewinsky", "title": "Monica Lewinsky", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9514, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9497, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "theonion", "title": "The Onion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9481, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9477, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "lolgop", "title": "The Mysterious LOLGOP", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9474, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: