Playground →
Altar'd State's ten nearest audiences span beauty services, dining, furniture, and a TV show — with no fellow women's apparel brand appearing in the top 10. The mix is genuinely cross-kind: the center entity is Womens Apparel, yet every neighbor comes from a different subcategory.
The shape is flat, meaning the scores cluster in a narrow band from 0.87 down to 0.84, with no single neighbor pulling away from the rest. Lovesac leads at 0.87, followed closely by Ted Lasso at 0.87 and Bruegger's at 0.87 — a furniture retailer, a TV show, and a fast-casual bagel chain arriving nearly tied. The most concentrated subcategory in the top 10 is Beauty Salons and Spas, represented by three lash-service brands: Amazing Lash Studio (0.86), Deka Lash (0.85), and The Lash Lounge (0.85). Rounding out the set are AFC Richmond (0.86), the fictional soccer club from Ted Lasso, Tim Howard (0.85), an athlete, Clean Juice (0.84), and Fleet Feet Sports (0.84) in footwear — the one apparel-adjacent neighbor in the group.
The consistent thread across these otherwise unrelated entities is audience composition, not category: the same audience shape that follows a women's clothing retailer also follows lash studios, a furniture brand, a TV comedy, and a soccer goalkeeper, suggesting this audience is defined less by any single interest vertical than by a broad lifestyle profile that cuts across retail, dining, and entertainment.
