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It's Always Sunny

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors span actors, comedians, a brewery, an alcohol brand, and a fellow TV show — no single subcategory dominates, which is the defining feature of a broad audience shape.

Six of the ten neighbors are actors: Rob McElhenney (0.89), Glenn Howerton (0.86), Kaitlin Olson (0.83), John Krasinski (0.82), Adam DeVine (0.79), and Anders Holm (0.79). The first three are cast members of the show itself, which makes their presence expected; Krasinski, DeVine, and Holm represent the audience's reach into adjacent comedy-adjacent acting talent. Two comedians also appear — Anthony Jeselnik (0.79) and Bill Burr (0.78) — rounding out a cluster that is overwhelmingly actors and comedians. The two non-celebrity entries are Southern Tier Beer (0.81), a brewery, and Untappd (0.78), an alcohol-tracking platform — both sitting comfortably inside the top 10 alongside the cast, suggesting that craft beer consumption is a consistent behavioral thread in this audience's shape. The one other TV show in the top 10 is a second It's Always Sunny account, alwayssunnyfxx (0.81), which reflects a split social presence rather than a thematic neighbor.

The broad shape here means no single entity pulls far ahead of the rest; scores range from 0.89 down to 0.78 across ten neighbors, a relatively compressed band that signals a wide but coherent audience — one that tracks its own cast, gravitates toward sharp comedians, and indexes on craft beer culture simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "alwayssunny", "title": "It's Always Sunny", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "alwayssunny", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "rmcelhenney", "title": "Rob McElhenney", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8932, "drivers": [ "N03", "H02", "N02", "O04", "N01" ] }, { "handle": "glennhowerton", "title": "Glenn Howerton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8586, "drivers": [ "H02", "N03", "N02", "O04", "N01" ] }, { "handle": "kaitlinolson", "title": "Kaitlin Olson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8324, "drivers": [ "H02", "O04", "N02", "D03", "N01" ] }, { "handle": "johnkrasinski", "title": "John Krasinski", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8182, "drivers": [ "O04", "N02", "N03", "H02", "D03" ] }, { "handle": "stbcbeer", "title": "Southern Tier Beer", "category": "Brands", "subcategory": "Breweries", "similarity": 0.8058, "drivers": [ "D03", "N03", "H02", "N02", "O04" ] }, { "handle": "alwayssunnyfxx", "title": "It's Always Sunny", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8054, "drivers": [ "N03", "D03", "O04", "N02", "H02" ] }, { "handle": "adamdevine", "title": "Adam DeVine", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7906, "drivers": [ "H02", "N03", "N02", "D03", "H04" ] }, { "handle": "anthonyjeselnik", "title": "Anthony Jeselnik", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7887, "drivers": [ "N03", "H02", "N02", "O04", "P01" ] }, { "handle": "ders808", "title": "Anders Holm", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7882, "drivers": [ "N03", "H02", "H04", "N02", "H01" ] }, { "handle": "untappd", "title": "Untappd", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7847, "drivers": [ "N03", "H02", "N02", "D03", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: