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It's Always Sunny

Marketing Channels
TV Shows
Playground →Docs

Five of the ten nearest neighbors to the FXX feed of It's Always Sunny in Philadelphia are actors — and three of them (Glenn Howerton, Rob McElhenney, and Kaitlin Olson) are cast members of the show itself. Similarity here measures audience composition overlap on a 0–1 scale; a score of 0.75 means the two entities draw audiences that look structurally alike.

The top neighbor is It's Always Sunny — the show's primary handle — at 0.81, which reflects the expected overlap between two feeds for the same property. Below that, the actor cluster dominates: Howerton (0.76), McElhenney (0.75), Olson (0.74), David Harbour (0.73), and Milo Ventimiglia (0.73). Mystery Science Theater 3000 (0.75) is the only other TV show in the top 10, suggesting the audience shape extends toward cult-comedy television. Anthony Jeselnik (0.74) is the lone comedian in the set. The two outliers are Southern Tier Beer (0.74), a brewery brand, and Kermit the Frog (0.70), a fictional character — both sitting at the edges of an otherwise actor-and-TV-show cluster. No other breweries or fictional characters appear in the top 10.

The broad shape here reflects an audience that overlaps widely across actors, cult TV, and a handful of unexpected brand and character accounts, with no single neighbor pulling far ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "alwayssunnyfxx", "title": "It's Always Sunny", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "alwayssunnyfxx", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "alwayssunny", "title": "It's Always Sunny", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8054, "drivers": [ "N03", "D03", "O04", "N02", "H02" ] }, { "handle": "glennhowerton", "title": "Glenn Howerton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7555, "drivers": [ "N03", "H02", "O04", "N02", "P01" ] }, { "handle": "rmcelhenney", "title": "Rob McElhenney", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7526, "drivers": [ "N03", "H02", "N02", "O04", "Q05" ] }, { "handle": "mst3k", "title": "Mystery Science Theater 3000", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.749, "drivers": [ "N03", "H02", "M03", "K03", "P02" ] }, { "handle": "anthonyjeselnik", "title": "Anthony Jeselnik", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7393, "drivers": [ "N03", "H02", "P01", "N02", "O04" ] }, { "handle": "stbcbeer", "title": "Southern Tier Beer", "category": "Brands", "subcategory": "Breweries", "similarity": 0.7386, "drivers": [ "D03", "N03", "H02", "K03", "C01" ] }, { "handle": "kaitlinolson", "title": "Kaitlin Olson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7367, "drivers": [ "H02", "O04", "N02", "D03", "P01" ] }, { "handle": "davidkharbour", "title": "David Harbour", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7327, "drivers": [ "N03", "O04", "H02", "J05", "D03" ] }, { "handle": "miloventimiglia", "title": "Milo Ventimiglia", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7318, "drivers": [ "N03", "D03", "O04", "Q05", "J05" ] }, { "handle": "kermitthefrog", "title": "Kermit the Frog", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.7017, "drivers": [ "N03", "N02", "O04", "H02", "P01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: