Amazon News Audience Graph • Social Signal

Bitcoin Magazine sits at the top of Amazon News's similarity graph at 0.84 — a crypto-focused magazine as the nearest neighbor to a corporate news channel, with Audi (social) (0.83) close behind.

The shape is two-peak, and the two peaks are distinct. The first clusters around finance and crypto: Bitcoin Magazine (0.84), Apple News (0.83), and Google News (0.81) anchor one neighborhood, with Monster (0.80) and Wells Fargo (0.80) extending it toward beverages and banking. The second peak is harder to name by a single subcategory — Audi (social) (0.83), Banana Republic (0.78), and Starbucks News (0.79) suggest a premium-brand audience neighborhood that runs parallel to the news-and-finance cluster. Across the full top 10, News Publishers (three entries: Apple News, Google News, Starbucks News) form the largest single subcategory block, but they share space with Auto, Beverages, Banks, Fashion, and an Authors entry — Beth Doane at 0.78. Moderna (0.78) rounds out the set as the lone Healthcare brand. No other Technology brand — Amazon News's own subcategory — appears in the top 10, making this an almost entirely cross-kind neighbor set.

The audience Amazon News draws looks less like a tech-brand audience and more like a broad, affluent-leaning news consumer who also indexes toward finance, premium autos, and crypto media.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/amazonnews

{ "handle": "amazonnews", "title": "Amazon News", "category": "Brands", "subcategory": "Technology", "resolved": "amazonnews", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "bitcoinmagazine", "title": "Bitcoin Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8402, "drivers": [ "N03", "G03", "A02", "E06", "G01" ] }, { "handle": "audi_social", "title": "Audi (social)", "category": "Brands", "subcategory": "Auto", "similarity": 0.8345, "drivers": [ "N03", "A03", "M01", "A06", "A01" ] }, { "handle": "applenews", "title": "Apple News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.826, "drivers": [ "N03", "A06", "E06", "A03", "G03" ] }, { "handle": "googlenews", "title": "Google News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8095, "drivers": [ "N03", "G01", "G03", "A06", "A02" ] }, { "handle": "monster", "title": "Monster", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8002, "drivers": [ "N03", "E06", "M01", "A06", "M03" ] }, { "handle": "wells-fargo", "title": "Wells Fargo", "category": "Financial", "subcategory": "Banks", "similarity": 0.7964, "drivers": [ "N03", "A06", "M03", "A01", "E06" ] }, { "handle": "starbucksnews", "title": "Starbucks News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7921, "drivers": [ "N03", "M01", "A06", "M03", "J01" ] }, { "handle": "bananarepublic", "title": "Banana Republic", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7844, "drivers": [ "N03", "M01", "G01", "A02", "G03" ] }, { "handle": "bethdoane", "title": "Beth Doane", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7806, "drivers": [ "N03", "A01", "G01", "A03", "M01" ] }, { "handle": "moderna_tx", "title": "Moderna", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.78, "drivers": [ "N03", "G03", "A06", "E06", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/amazonnews

Amazon News

Nearest neighbors by audience shape

Raw data