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The top 10 neighbors for American Banker are dominated by individual journalists and general-interest media — not other financial trade publishers. Five of the ten are journalists by subcategory: Maggie Haberman (0.96), Nate Silver (0.96), Glenn Thrush (0.96), Jonathan Swan (0.96), and Jeffrey Toobin (0.96). Similarity here measures how closely two entities' audiences resemble each other in composition — a high score means the audiences look alike, not that the entities are thematically related.
The remaining five neighbors span four different subcategories: Freakonomics (Podcasts and Radio, 0.96), Fast Company (Magazines, 0.96), Paul Krugman (Academics, 0.96), Axios (News Publishers, 0.96), and Ronald Klain (Government Officials, 0.96). Axios is the only other News Publisher in the top 10 — American Banker's own subcategory. The scores across all ten sit within a narrow band of roughly 0.956 to 0.962, confirming the flat shape: no single neighbor pulls away from the rest.
The picture that emerges is an audience shaped primarily by political journalism and general policy media, with financial or trade publishing nearly absent from the top tier of neighbors.
