Playground →
The top 10 neighbors for The American Lawyer are overwhelmingly news publishers — seven of the ten — with only two fellow magazines and one brand in the mix. That composition is the defining structural fact here: a publication classified as a magazine draws its nearest audiences from the news-publisher tier, not from its own kind.
The shape is flat. Scores run from 0.96 to 0.98 with no single dominant neighbor. WSJ Law News leads at 0.98, followed closely by Bloomberg Law at 0.98 and Legal Times at 0.97. Law360 (0.97) and Reuters Legal (0.96) round out the legal-press cluster. The Wall Street Journal (0.96) and WSJ Business News (0.96) extend the neighbor set into general business news. The two fellow magazines — ABA Journal at 0.96 and Fast Company at 0.96 — sit near the bottom of the top 10, not the top. The outlier is CBRE, a real estate brand, at 0.96 — the only non-media entity in the set, suggesting the audience profile extends into professional services beyond the press.
The flat band and news-publisher dominance together point to an audience shaped primarily by professional information consumption rather than by magazine-format loyalty.
