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The American Independent

Marketing Channels
News Publishers
Playground →Docs

The American Independent's top 10 nearest neighbors span journalists, TV shows, TV personalities, activists, an activism organization, a comedian, and a blog — a mixed cluster with no single subcategory dominating and no score that breaks away from the pack.

The shape is flat: scores run from 0.92 (Ari Melber) down to 0.90 (Rachel Maddow Blog), a range of less than two points across all ten positions. All In with Chris Hayes sits at 0.91, Malcolm Nance at 0.91, Holly Figueroa O'Reilly at 0.91, Joan Walsh and Meet the Press both at 0.91, and MoveOn at 0.91. Tallying subcategories across the ten: Journalists account for two entries (Ari Melber, Joan Walsh), TV Shows for two (All In with Chris Hayes, Meet the Press), TV Personalities one (Malcolm Nance), Activists one (Holly Figueroa O'Reilly), Activism one (MoveOn), Comedians one (John Fugelsang), and Blogs one (Rachel Maddow Blog). The center entity's own subcategory — News Publishers — has no match in the top 10. The audience shape is defined not by fellow news publishers but by a broad coalition of political journalists, cable news programming, and activist voices, all pulling at nearly identical strength.

The flat, evenly distributed cluster suggests an audience that moves fluidly across political media formats rather than anchoring to any single one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "amerindependent", "title": "The American Independent", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "amerindependent", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "arimelber", "title": "Ari Melber", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9204, "drivers": [ "A02", "G01", "J02", "J04", "G03" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9142, "drivers": [ "A02", "J02", "G01", "N03", "J04" ] }, { "handle": "malcolmnance", "title": "Malcolm Nance", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9096, "drivers": [ "A02", "J02", "G01", "J04", "N03" ] }, { "handle": "aynrandpaulryan", "title": "Holly Figueroa O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9085, "drivers": [ "A02", "N03", "G01", "J04", "K02" ] }, { "handle": "joanwalsh", "title": "Joan Walsh", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.908, "drivers": [ "A02", "G01", "J02", "J04", "G03" ] }, { "handle": "meetthepress", "title": "Meet the Press", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9079, "drivers": [ "A02", "G01", "J02", "N03", "G03" ] }, { "handle": "moveon", "title": "MoveOn", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9061, "drivers": [ "A02", "G01", "J04", "N03", "G03" ] }, { "handle": "howardfineman", "title": "Howard Fineman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9045, "drivers": [ "A02", "J02", "G01", "N03", "J04" ] }, { "handle": "johnfugelsang", "title": "John Fugelsang", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9028, "drivers": [ "A02", "G01", "J04", "G03", "N03" ] }, { "handle": "maddowblog", "title": "Rachel Maddow Blog", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9024, "drivers": [ "A02", "G01", "J04", "J02", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: