Playground →
At 0.81, Paul Finebaum — a sports journalist — is the single strongest pull in Ameris Bank's top 10, and the cluster around him tells a coherent story: this bank's audience shape is dominated by SEC college football media and personalities, not by other financial institutions.
The shape is two-peak. The first peak clusters tightly around SEC football infrastructure: Paul Finebaum (0.81), Lane Kiffin (0.80), SEC Network (0.79), Booger McFarland (0.79), the Southeastern Conference itself (0.79), and SEC Country (0.79) — all within a narrow band, all oriented around the same regional sports ecosystem. The subcategory breakdown across the top 10 is athletes (4), journalists (2), TV channels (1), news publishers (1), sports leagues (1), and fast casual dining (1). The second, lower peak is Zaxby's at 0.74 — a fast casual dining brand that sits apart from the sports cluster, suggesting a secondary audience neighborhood anchored in regional consumer brands rather than sports media.
The only other bank in the top 10 is absent entirely — no Financial/Banks subcategory appears among these ten neighbors. The two fellow banks in the broader neighbor set, Cadence Bank and Renasant Bank, appear further down the ranked list outside the top 10. What the top 10 reveals is an audience shaped almost entirely by SEC football fandom and Southern regional identity, with a regional dining brand as the lone non-sports signal.
This two-peak structure — sports media on one side, regional consumer brands on the other — suggests Ameris Bank's audience is defined less by financial category affiliation and more by a specific regional cultural footprint.
