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Among Us

Brands
Video Game Franchises
Playground →Docs

Among Us draws a top-10 neighbor set dominated by musicians, actors, and entertainment figures — not other games. Audience similarity here measures how closely two entities' audience compositions resemble each other; a score of 0.86 means the two audiences look structurally alike, regardless of what the entities actually are.

Tom Holland leads at 0.86, the highest score in the set, followed by Drake Bell (0.81) and Billie Eilish (0.79). Musicians and Bands account for four of the ten neighbors — Drake Bell, Logic, Billie Eilish, and Marshmello — making them the single largest subcategory in the cluster. Actors add two more: Tom Holland and Tyler Posey (0.79). The remaining four slots go to Deadpool Movie (0.80, Movie Franchises), Call of Duty News (0.80, Video Game Franchises — the only fellow game franchise in the top 10), Liza Koshy (0.79, Comedians), and NikkieTutorials (0.78, Lifestyle). The scores span a relatively tight band from 0.78 to 0.86, consistent with the broad shape — no single neighbor dominates, and overlap is distributed across a genuinely mixed set of entertainment subcategories.

The pattern suggests Among Us's audience is shaped less by gaming identity than by a broad, youth-oriented entertainment profile that aligns with pop musicians, Marvel-adjacent actors, and cross-platform influencers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "amongusgame", "title": "Among Us", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "amongusgame", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "tomholland1996", "title": "Tom Holland", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8628, "drivers": [ "N03", "P02", "J02", "P03", "F04" ] }, { "handle": "drakebell", "title": "Drake Bell", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8145, "drivers": [ "N03", "P02", "J02", "P03", "P06" ] }, { "handle": "deadpoolmovie", "title": "Deadpool Movie", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.8001, "drivers": [ "N03", "J02", "P03", "A01", "J01" ] }, { "handle": "charlieintel", "title": "Call of Duty News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.797, "drivers": [ "N03", "P02", "J02", "G01", "A01" ] }, { "handle": "logic301", "title": "Logic", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7938, "drivers": [ "P02", "J02", "E03", "N03", "P03" ] }, { "handle": "billieeilish", "title": "Billie Eilish", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7902, "drivers": [ "N03", "P02", "J02", "P03", "P06" ] }, { "handle": "tylergposey", "title": "Tyler Posey", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7891, "drivers": [ "N03", "P02", "J02", "A01", "G01" ] }, { "handle": "marshmellomusic", "title": "Marshmello", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7867, "drivers": [ "N03", "P02", "P03", "J02", "E03" ] }, { "handle": "lizakoshy", "title": "Liza Koshy", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7855, "drivers": [ "N03", "P02", "J02", "P06", "E03" ] }, { "handle": "nikkietutorials", "title": "NikkieTutorials", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.7839, "drivers": [ "N03", "P02", "F04", "P03", "P06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: