Playground →
The top 10 nearest neighbors for Anthem Blue Cross Blue Shield span five distinct subcategories — TV Shows, News Publishers, Actors, Authors, and Activists — with no other Insurance brand appearing anywhere in the set.
The shape is broad: scores run from 0.68 down to 0.60 without a single dominant spike, and the neighbor mix is genuinely eclectic. American Experience leads at 0.68, a PBS documentary series, followed by actor Marlee Matlin at 0.63 and author Beth Doane at 0.63. CBS Sunday Morning (0.62) and activist StanceGrounded (0.62) round out the top five. The next tier — USA Today (0.61), NBC Nightly News (0.61), food brand Steak-umm (0.60), health website Eat This, Not That! (0.60), and fitness brand Livestrong (0.60) — adds further variety. Tallying the subcategories: four are TV Shows, two are News Publishers, one Actor, one Author, one Activist, and one Fitness brand. The dominant thread is legacy broadcast and public-media content (PBS documentary, CBS morning programming, NBC evening news), but the presence of a food brand, a fitness brand, and a celebrity activist in the same band signals that no single content category owns this audience's shape.
The broad distribution, with no neighbor clearing 0.70 and no subcategory accounting for more than four of the ten slots, points to an audience whose composition is diffuse enough to mirror a wide range of mainstream media and health-adjacent entities simultaneously.
