Playground →
Borderlands 3 (0.77) and Bungie (0.77) sit at nearly identical scores atop Anthem's neighbor set, forming two distinct poles that define the shape of this audience.
The top 10 breaks into two recognizable clusters. The first runs through fellow Video Game Franchises: Borderlands 3 at 0.77, Destiny 2 at 0.75, Marvel's Avengers at 0.75, and The Division 2 at 0.73 — all looter-shooter or co-op action titles sharing Anthem's subcategory. The second pole is Game Developers: Bungie at 0.77, BioWare at 0.76, and Steam Support at 0.74 (subcategory: Technology) anchor a studio-and-platform cluster. Together, Video Game Franchises and Game Developers account for eight of the top 10 neighbors — the audience is almost entirely shaped by its own gaming ecosystem.
The two outliers are BSN at 0.76 (Fitness) and GameStop at 0.72 (Hobbies Gifts and Crafts). BSN's presence at the second-highest score is the sharpest cross-kind signal in the set, suggesting a fitness-oriented segment running through this audience that the gaming neighbors alone don't explain. GameStop fits naturally as a retail touchpoint for the same gaming cohort.
The two-peak structure — franchise titles on one side, developer and studio brands on the other — indicates an audience that engages with games both as products and as ongoing developer relationships.
