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Anthropologie (social)

Brands
Fashion
Playground →Docs

Anthropologie's top 10 nearest neighbors contain no other fashion brands — the entire set is media, commentary, and public-affairs voices. The scores span a narrow band from 0.9516 to 0.9678, consistent with a flat shape: no single neighbor dominates, and the cluster holds together as a type rather than a hierarchy.

Magazines account for four of the ten positions: theSkimm at 0.97, Fast Company at 0.96, Ad Age at 0.96, and Adweek at 0.95. The remaining six slots go to journalists, politicians, comedians, and a podcast: Jon Favreau (Professionals, 0.96), Bess Kalb (Comedians, 0.95), Dan Pfeiffer (Politicians, 0.95), Nate Silver (Journalists, 0.95), NPR's Planet Money (Podcasts and Radio, 0.95), and Ronan Farrow (Journalists, 0.95). The through-line is a media-and-commentary orientation — magazines, political journalists, and public-affairs voices — rather than anything drawn from retail or style.

The shape indicates that Anthropologie's social audience is defined less by fashion consumption patterns and more by an engagement profile it shares with informed, media-attentive audiences across politics, business press, and public discourse.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "anthropologie_social", "title": "Anthropologie (social)", "category": "Brands", "subcategory": "Fashion", "resolved": "anthropologie_social", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theskimm", "title": "theSkimm", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9678, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.958, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9576, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "adage", "title": "Ad Age", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9551, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "bessbell", "title": "Bess Kalb", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9547, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9536, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "adweek", "title": "Adweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9527, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "natesilver538", "title": "Nate Silver", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9522, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "planetmoney", "title": "NPR's Planet Money", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9518, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9516, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: