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Anytime Fitness's top 10 neighbors span health services, women's apparel, electronics retail, political journalists, beer, and automotive brands — a cross-kind mix with no single dominant cluster and scores compressed between 0.89 and 0.85.
The shape is flat. Health & Medical Services leads at 0.89, followed by maurices (0.88, women's apparel) and TCC (0.87, electronics retail). Tomi Lahren (0.86, journalist) and Natural Light (0.86, alcohol) sit just behind, alongside GMC (0.86, car maker) and Miracle-Ear (0.86, health and medical services). Mike Rowe (0.86, TV personality), Ben Shapiro (0.86, politician), and MyBookie (0.85, sports brand) round out the ten. Crucially, not one other fitness center or gym appears in the top 10 — the audience shape here is defined entirely by cross-kind neighbors. The subcategory breakdown across the ten includes health and medical services (two entries), one each of women's apparel, electronics, journalism, alcohol, automotive, TV personality, politician, and sports brand. No single subcategory dominates; the cluster is genuinely heterogeneous.
What the flat, cross-kind shape reveals is an audience whose composition is recognizable across a wide range of mainstream American consumer and media brands — not one that clusters tightly around fitness or wellness peers.
