Playground →
AOL's top 10 nearest neighbors span five distinct subcategories — tools and resources, TV personalities, activism, websites, and TV channels — with no single kind dominating the set.
The shape is flat: scores run from ShareThis at 0.83 down to Saks Fifth Avenue at 0.79, a band of roughly 0.04 across all ten positions. No neighbor pulls away from the pack. ShareThis (0.83) leads narrowly, followed by Shira Lazar (0.82), a TV personality, and Change.org (0.82), an activism organization. Raw Story (0.81), a website, and Showtime (0.81), a TV channel, round out the top five. The remaining five — Roger James Hamilton and Aaron Lee, both Professionals; Leonard Kim, also a Professional; Top Brass Bloody Martini, an Alcohol brand; and Saks Fifth Avenue, a Department Store — add further subcategory variety. AOL's own subcategory is Technology; Wix is the only other Technology brand in the top 10, sitting just outside at position 20 in the broader set, while within the top 10 itself no fellow Technology entity appears.
The cross-kind composition — activism, TV personalities, a tools platform, a premium retailer, and a spirits brand all clustering at similar scores — points to an audience whose shape is defined less by any single content or product category than by a broad, generalist profile that overlaps with many different kinds of entities at roughly equal weight.
