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The top 10 neighbors for AP NFL span five distinct subcategories — TV Personalities, Journalists, News Publishers, Websites, and Magazines — with no single type dominating, which is the defining feature of a broad audience shape.
Rachel Nichols leads at 0.80, the only neighbor to clear the 0.79 mark. Below her, the scores compress quickly: NFL Media at 0.76, Sports Illustrated at 0.75, Bob Ley at 0.75, and Tony Reali at 0.75. That tight clustering across five positions is the structural signature here — no second neighbor pulls away from the pack, and the gap between positions 2 and 10 (Peter King, 0.72) is narrow. Similarity scores here measure how closely another entity's audience composition resembles AP NFL's; the breadth of subcategories in the top 10 reflects an audience that doesn't map cleanly onto any single media type.
The cross-kind pattern is notable: AP NFL is a Website, yet only two other Websites appear in the top 10 — The MMQB at 0.74 and Yahoo Sports at 0.72. The remaining eight neighbors are TV Personalities (Rachel Nichols, Tony Reali), Journalists (Bob Ley, Jason La Canfora, Peter King), a News Publisher (NFL Media), a Magazine (Sports Illustrated), and a Sports brand (Elias Sports Bureau at 0.73). The audience that follows AP NFL looks less like a website readership and more like a cross-platform sports media consumer — equally at home with broadcast personalities and beat reporters.
This shape points to an audience defined by sports media engagement broadly, not by any single format or platform.
