AP Sports Audience Graph • Social Signal

AP Sports' nearest audiences span comedians, politicians, authors, and fact-checkers — with sports-adjacent content accounting for only a fraction of the top 10 neighbors.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is broad: no single neighbor dominates, and the scores compress into a tight band from 0.885 down to 0.817, with many neighbors above that floor. For The Win leads at 0.885 — a sports-oriented website, and the most thematically proximate neighbor in the set. After that, the cluster diversifies sharply. Katie Nolan (TV Personalities, 0.84) and Brent Terhune (Comedians, 0.829) follow, then Dan Price (Professionals, 0.823) and The Players' Tribune (Websites, 0.823). Rounding out the top 10: Mental Floss (Websites, 0.822), Sherrod Brown (Politicians, 0.822), Glennon Doyle (Authors, 0.819), and journalists Keith Law and Darren Rovell (both 0.817).

Tallying the subcategories: the top 10 includes two Journalists, one TV Personality, one Comedian, one Professional, one Politician, one Author, and three Websites — only one of which (For The Win) is sports-focused. AP Sports is itself a News Publisher, and no other News Publisher appears in the top 10. The cross-kind character of this cluster is the defining structural feature: the audience that follows AP Sports looks, in shape, like the audience that follows political figures, humorists, and general-interest web properties as much as it resembles any sports-media audience.

This broad, cross-category shape suggests an audience defined less by sports fandom specifically than by a general appetite for news, commentary, and public-affairs content across multiple domains.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ap_sports

{ "handle": "ap_sports", "title": "AP Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "ap_sports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "forthewin", "title": "For The Win", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.885, "drivers": [ "N03", "F04", "H02", "H04", "P06" ] }, { "handle": "katienolan", "title": "Katie Nolan", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8399, "drivers": [ "H02", "N03", "G01", "N02", "P06" ] }, { "handle": "brentterhune", "title": "Brent Terhune", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.829, "drivers": [ "N03", "F04", "H02", "P06", "P02" ] }, { "handle": "danpriceseattle", "title": "Dan Price", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8232, "drivers": [ "N03", "H02", "A02", "H01", "G01" ] }, { "handle": "playerstribune", "title": "The Players' Tribune", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8227, "drivers": [ "N03", "P06", "G01", "H02", "P02" ] }, { "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8224, "drivers": [ "N03", "H02", "A02", "G01", "H01" ] }, { "handle": "sensherrodbrown", "title": "Sherrod Brown", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8216, "drivers": [ "N03", "H02", "P06", "F04", "G01" ] }, { "handle": "glennondoyle", "title": "Glennon Doyle", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.819, "drivers": [ "N03", "H02", "H01", "A01", "P06" ] }, { "handle": "keithlaw", "title": "Keith Law", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.818, "drivers": [ "N03", "F04", "P06", "G01", "A02" ] }, { "handle": "darrenrovell", "title": "Darren Rovell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8168, "drivers": [ "H02", "P06", "P02", "A01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ap_sports

AP Sports

Nearest neighbors by audience shape

Raw data