Apple Books Audience Graph • Social Signal

E! News Video (0.83) and App Store (0.83) sit at nearly identical heights atop Apple Books' neighbor set — two distinct poles that define a two-peak audience shape.

The first peak is entertainment and celebrity media. E! News Video at 0.83 is the single strongest pull, and it is a News Publisher, not a fellow Entertainment Platform. ABC News (0.74) reinforces the news-publisher thread, while Bitcoin Magazine (0.80) and What's Trending (0.74) add a magazine and a website to the media cluster. The second peak is finance and technology. App Store (0.83) and Invesco US (0.83) are separated by just 0.0003, and E*TRADE (0.82) sits just below them — three Finance or Technology brands bunched tightly together. GEICO (0.75) and Audi (social) (0.75) extend the brand-heavy side of the cluster.

Only one neighbor shares Apple Books' own subcategory of Entertainment Platforms: Apple TV at 0.72, the lowest-scoring entry in the top 10. The audience shape is dominated by finance brands and news/media publishers, with the platform's closest sibling appearing only at the edge of the set.

That combination — investment and trading brands on one side, celebrity news outlets on the other — suggests an audience whose media habits span financial content and entertainment coverage, with the reading platform itself occupying a narrower slice of their attention than either pole.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/applebooks

{ "handle": "applebooks", "title": "Apple Books", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "applebooks", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "enewsvideo", "title": "E! News Video", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8325, "drivers": [ "N03", "E04", "P03", "J02", "I01" ] }, { "handle": "appstore", "title": "App Store", "category": "Brands", "subcategory": "Technology", "similarity": 0.8263, "drivers": [ "N03", "A06", "M01", "E04", "P03" ] }, { "handle": "invescous", "title": "Invesco US", "category": "Brands", "subcategory": "Finance", "similarity": 0.826, "drivers": [ "N03", "J02", "E04", "M01", "A06" ] }, { "handle": "etrade", "title": "E*TRADE", "category": "Brands", "subcategory": "Finance", "similarity": 0.8165, "drivers": [ "N03", "A06", "J02", "F04", "E04" ] }, { "handle": "bitcoinmagazine", "title": "Bitcoin Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7988, "drivers": [ "N03", "J02", "E04", "A06", "A02" ] }, { "handle": "geico", "title": "GEICO", "category": "Brands", "subcategory": "Finance", "similarity": 0.7478, "drivers": [ "N03", "F04", "E04", "M01", "A06" ] }, { "handle": "audi_social", "title": "Audi (social)", "category": "Brands", "subcategory": "Auto", "similarity": 0.7452, "drivers": [ "N03", "A06", "J02", "M01", "E04" ] }, { "handle": "abcnews", "title": "ABC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7445, "drivers": [ "N03", "A02", "K02", "I01", "G01" ] }, { "handle": "whatstrending", "title": "What's Trending", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7442, "drivers": [ "N03", "A06", "J02", "F04", "L02" ] }, { "handle": "stevenash", "title": "Steve Nash", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.74, "drivers": [ "N03", "A06", "P03", "Q02", "E03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/applebooks

Apple Books

Nearest neighbors by audience shape

Raw data