Playground →
Two Apple-focused websites sit at the top of AppleInsider's neighbor set — and then the audience shape opens into something considerably broader. Cult of Mac (0.92) and Macworld (0.91) form the first peak, joined closely by MacRumors.com (0.90) and 9to5Mac.com (0.87): four same-subcategory websites whose audiences are nearly interchangeable with AppleInsider's own.
The second peak is where the shape gets interesting. Steve Wozniak (0.88) is the fifth-closest neighbor and the highest-scoring Tech Personality in the set — sitting above enterprise technology brands like Amazon Web Services (0.86), MongoDB (0.85), and Splunk (0.85). That cluster — developer-facing and infrastructure-oriented technology brands — forms a distinct second neighborhood, one that has no thematic overlap with Apple news coverage but shares the same audience composition. Rounding out the top 10 are Flipboard (0.86), a Magazines-subcategory channel, and The UPS Store (0.85), the lone Retail entry in the set — a cross-category presence that underscores how far the audience shape extends beyond the Apple-media cluster.
The two-peak structure here is clean: a tight ring of Apple-specific media at the top, and a second ring of enterprise tech and infrastructure brands just below it, suggesting the audience that reads Apple coverage also indexes heavily against developer and business-technology content.
