Apple News Audience Graph • Social Signal

Wells Fargo sits at the top of Apple News's similarity graph — a bank, not another news aggregator — with a score of 0.90, the strongest pull in the top 10. That cross-kind lead sets the tone for a neighbor set that spans an unusually wide range of categories.

The shape is broad: no single cluster dominates, and the scores compress only gradually from 0.90 down to 0.84 across the top five. Moderna (0.88) and CERN (0.88) — a healthcare brand and a research organization — sit just behind Wells Fargo, followed by Tech Insider (0.88) and 9to5Mac.com (0.86), both websites. The subcategory distribution across all ten neighbors breaks down as: four websites (Tech Insider, 9to5Mac.com, CoinDesk, The Hacker News), one bank (Wells Fargo), one healthcare brand (Moderna), one research organization (CERN), one magazine (Discover Magazine), and one more magazine (Bitcoin Magazine), plus CleanTechnica as a tenth website. No other News Publisher appears in the top 10 — Apple News's own subcategory is entirely absent from its nearest neighbors. The website cluster leans toward technology and science coverage, while the non-website neighbors span finance, healthcare, and research.

The broad shape with a finance-and-science-heavy neighbor set suggests Apple News draws an audience whose composition resembles information-dense, professionally oriented channels more than it resembles other general news aggregators.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/applenews

{ "handle": "applenews", "title": "Apple News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "applenews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "wells-fargo", "title": "Wells Fargo", "category": "Financial", "subcategory": "Banks", "similarity": 0.8987, "drivers": [ "N03", "A06", "E06", "A02", "G03" ] }, { "handle": "moderna_tx", "title": "Moderna", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.8791, "drivers": [ "N03", "A06", "G03", "G01", "A02" ] }, { "handle": "cern", "title": "CERN", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.8762, "drivers": [ "N03", "G03", "G01", "A06", "A02" ] }, { "handle": "techinsider", "title": "Tech Insider", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8752, "drivers": [ "N03", "E06", "G01", "A02", "A06" ] }, { "handle": "9to5mac", "title": "9to5Mac.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8572, "drivers": [ "N03", "A06", "G03", "E06", "G01" ] }, { "handle": "coindesk", "title": "CoinDesk", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8498, "drivers": [ "A06", "G01", "A02", "G03", "E06" ] }, { "handle": "discovermag", "title": "Discover Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8488, "drivers": [ "N03", "G03", "J04", "A02", "A06" ] }, { "handle": "bitcoinmagazine", "title": "Bitcoin Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8469, "drivers": [ "N03", "A02", "G03", "G01", "E06" ] }, { "handle": "thehackersnews", "title": "The Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8462, "drivers": [ "A06", "N03", "G03", "E06", "G01" ] }, { "handle": "cleantechnica", "title": "CleanTechnica", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8427, "drivers": [ "N03", "G01", "A02", "E06", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/applenews

Apple News

Nearest neighbors by audience shape

Raw data