Apple Podcasts Audience Graph • Social Signal

Apple Podcasts' nearest audiences span websites, news publishers, airlines, and professional influencers — with no single neighbor pulling far ahead of the rest. The top 10 form a tight band running from 0.87 down to 0.84, a range narrow enough that the composition of the cluster matters more than any individual score.

The shape is flat. Brian D. Evans leads at 0.87, followed closely by CNET at 0.86 and Raw Story at 0.86 — but none of these is a dominant anchor. Subcategory-wise, the top 10 break into three groups: websites (CNET, Raw Story, Cointelegraph), news publishers (Guardian Tech, CNN Business), professionals (Brian D. Evans, Ryan Foland), and airlines (British Airways, Air Canada, Virgin Atlantic). That last cluster is the cross-kind surprise: three airlines appear in the top 10 alongside tech-leaning media properties, with no other Entertainment Platform in the set.

The absence of any fellow Entertainment Platform in the top 10 means Apple Podcasts' audience shape is defined not by what it is, but by a mix of digitally-oriented media consumers and frequent-traveler adjacent audiences — a combination that cuts across content, commerce, and mobility.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/applepodcasts

{ "handle": "applepodcasts", "title": "Apple Podcasts", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "applepodcasts", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "briandevans", "title": "Brian D. Evans", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8689, "drivers": [ "N03", "J02", "A02", "G03", "A06" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8589, "drivers": [ "N03", "A06", "A02", "G03", "J02" ] }, { "handle": "rawstory", "title": "Raw Story", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8566, "drivers": [ "N03", "A02", "G03", "J02", "G01" ] }, { "handle": "guardiantech", "title": "Guardian Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8521, "drivers": [ "N03", "A02", "G03", "G01", "J02" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8412, "drivers": [ "J02", "N03", "A02", "G03", "G01" ] }, { "handle": "british_airways", "title": "British Airways", "category": "Brands", "subcategory": "Airlines", "similarity": 0.8387, "drivers": [ "J02", "N03", "A02", "G03", "A06" ] }, { "handle": "cointelegraph", "title": "Cointelegraph", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8384, "drivers": [ "N03", "A02", "J02", "A06", "G03" ] }, { "handle": "ryanfoland", "title": "Ryan Foland", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8383, "drivers": [ "N03", "J02", "G03", "A02", "A03" ] }, { "handle": "aircanada", "title": "Air Canada", "category": "Brands", "subcategory": "Airlines", "similarity": 0.8368, "drivers": [ "J02", "N03", "G03", "A02", "G01" ] }, { "handle": "foodista", "title": "Foodista", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8357, "drivers": [ "N03", "J02", "A02", "G03", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/applepodcasts

Apple Podcasts

Nearest neighbors by audience shape

Raw data