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Apartment Therapy

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Websites
Playground →Docs

Apartment Therapy's nearest audiences are a mix of literary magazines, political journalists, and cultural media — not other home or design destinations. The scores across the top 10 run from 0.97 to 0.98, a narrow band consistent with the flat shape, meaning no single neighbor dominates and no clear hierarchy separates them.

Gloria Steinem leads at 0.98, the only activist in the top 10. Directly behind her are journalists Rebecca Traister (0.98) and Emily Nussbaum (0.98), followed by magazines The New Republic (0.98) and The Paris Review (0.98). Websites Longreads (0.98) and Mediabistro (0.98) are the only two neighbors sharing Apartment Therapy's own subcategory. The remaining three — fashion brand Warby Parker (0.98), author Jessica Valenti (0.97), and book publisher Timothy McSweeney (0.97) — extend the cluster into retail, literary nonfiction, and independent publishing.

Across the top 10, no interior design, home goods, or lifestyle media appears. The audience this site draws looks, by shape, like the readership of politically engaged long-form journalism and literary culture — a cross-kind pattern that runs through nearly every position in the set.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "apttherapy", "title": "Apartment Therapy", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "apttherapy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "gloriasteinem", "title": "Gloria Steinem", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9796, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "warbyparker", "title": "Warby Parker", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9784, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.978, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9778, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9778, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9766, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mediabistro", "title": "Mediabistro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9757, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9749, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9748, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: