Playground →
Outside Magazine sits at the top of Arc'teryx's neighbor set at 0.89 — but the broader shape of the top 10 is what's most telling: outdoor gear brands dominate the core, yet politicians and a cycling magazine round out the set, pointing to an audience that extends well beyond the gear rack.
The shape is broad, meaning no single neighbor pulls far ahead of the rest. The top cluster is firmly Outdoors subcategory: Backcountry at 0.85, Marmot at 0.84, Patagonia at 0.84, Burton Snowboards at 0.83, and Black Diamond at 0.83 all sit within a tight band. Two ski destination brands — Vail at 0.84 and Breckenridge Resort at 0.82 — extend the outdoor-activity cluster into Destinations. Then the set takes a turn: VeloNews (0.82, Magazines) brings a road-cycling readership into the mix, and Tedra Cobb for Congress (0.82, Politicians) is the first of several political figures whose audiences share this shape. Anne Lamott (0.81, Authors) closes the top 10 as the sole literary figure. Tallying the subcategories: five Outdoors brands, two Destinations, two Magazines, and one Politician — a set that is majority same-kind but with a clear cross-kind tail.
The broad shape here reflects an audience that is coherent enough to cluster tightly around outdoor and mountain-activity brands, yet wide enough that political commentary figures and cycling journalism land within the same neighborhood.
