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Ari Shapiro

Celebrities and Influencers
Journalists
Playground →Docs

The top 10 neighbors for Ari Shapiro span a narrow similarity band — 0.99 to 0.98 — with no single dominant match and no entity from outside journalism and public-radio formats breaking through at the top.

The shape is flat: the closest neighbor, Tamara Keith, scores 0.99, and the tenth, Fresh Air, scores 0.98 — a spread of less than two percentage points across the entire top 10. The cluster is composed almost entirely of two subcategories: Journalists and Podcasts and Radio. Tallying the top 10 by subcategory: five are Journalists — Tamara Keith (0.99), Audie Cornish (0.99), Nina Totenberg (0.98), Steve Inskeep (0.98), and Dave Wasserman (0.97) — and four are Podcasts and Radio: Morning Edition (0.98), All Things Considered (0.98), Pod Save America (0.98), and Fresh Air (0.98). The lone exception is Merriam-Webster (0.98), a Website — the only neighbor in the top 10 that belongs to neither of those two subcategories. There are no comedians, politicians, or TV personalities in the top 10.

This flat, same-kind cluster indicates an audience defined almost entirely by public-radio journalism, with essentially no structural separation between Shapiro and the broader NPR ecosystem.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "arishapiro", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9895, "drivers": [ "A02", "G03", "G01", "H02", "A01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9869, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9805, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9804, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9803, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "scotusblog", "title": "SCOTUSblog", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9799, "drivers": [ "A02", "G03", "G01", "H02", "A01" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9794, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: