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Around The Horn

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors for Around The Horn span six different subcategories — no single kind dominates, and only one neighbor shares its own TV Shows subcategory.

The shape is broad: scores run from 0.80 down to 0.74 with no single neighbor pulling far ahead of the rest. Indian Country Today leads at 0.80, followed by SiriusXM at 0.78 and Shailene Woodley at 0.78 — an actor, not a sports broadcaster. Larry Fitzgerald (0.77, Athletes) and New Era Cap (0.77, Fashion) round out the top five. The subcategory mix across all ten includes a News Publisher, a Podcasts and Radio outlet, an Actor, two Athletes, a Fashion brand, a Film Studio, a Magazine, one fellow TV Show, and another Magazine — a genuinely heterogeneous cluster with no dominant kind.

The one TV Shows neighbor in the top 10 is The Man in the High Castle at 0.75, a scripted drama with no obvious thematic connection to sports debate programming. Around The NFL appears at 0.74 — the only sports-adjacent TV Show in the set — alongside Men's Health UK at 0.74. The absence of other sports talk or ESPN-adjacent TV Shows in the top 10 is notable; the audience shape here is defined less by genre peers than by a wide cross-category spread.

This broad, mixed-subcategory pattern suggests an audience that doesn't cluster tightly around any single content type or interest vertical.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "aroundthehorn", "title": "Around The Horn", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "aroundthehorn", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "indiancountry", "title": "Indian Country Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7999, "drivers": [ "N03", "H02", "A06", "M04", "P02" ] }, { "handle": "siriusxm", "title": "SiriusXM", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7811, "drivers": [ "N03", "E06", "P02", "P06", "O01" ] }, { "handle": "shailenewoodley", "title": "Shailene Woodley", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7762, "drivers": [ "N03", "J02", "P01", "H02", "M04" ] }, { "handle": "larryfitzgerald", "title": "Larry Fitzgerald", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7713, "drivers": [ "N03", "O04", "E06", "J02", "A06" ] }, { "handle": "neweracap", "title": "New Era Cap", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7691, "drivers": [ "N03", "J02", "Q08", "A06", "D03" ] }, { "handle": "wolfent", "title": "Wolf Entertainment", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.7557, "drivers": [ "N03", "J02", "O04", "Q02", "P01" ] }, { "handle": "highcastletv", "title": "The Man in the High Castle", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7465, "drivers": [ "N03", "J02", "H01", "D02", "P06" ] }, { "handle": "menshealthuk", "title": "Men's Health UK", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7426, "drivers": [ "N03", "A06", "O04", "M03", "M04" ] }, { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7388, "drivers": [ "N03", "E06", "O04", "J02", "I01" ] }, { "handle": "maximmag", "title": "Maxim", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7365, "drivers": [ "N03", "O01", "M01", "M04", "I05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: