Playground →
At 0.93, Liverpool FC is the strongest pull in Arsenal's top 10 — but the two-peak shape means a second, structurally distinct neighborhood sits alongside the football cluster, anchored by 7-Eleven (0.84) and Marques Brownlee (0.83).
The first peak is tightly football-coded. Liverpool FC (0.93) and Chelsea FC (0.92) are the two closest neighbors, both Sports Teams like Arsenal itself. Behind them sit three football governance bodies — FIFA World Cup (0.86), FIFA.com (0.85), and the Premier League (0.85) — all Sports Leagues or Sporting Events. UEFA Champions League (0.84) and Wayne Rooney (0.82, an Athlete) extend the same cluster. B/R Football (0.82), a Podcasts and Radio channel, rounds out the football-adjacent set. That's eight of the top ten neighbors with a direct football identity.
The second peak is the structural surprise. 7-Eleven (0.84), a Convenience Store, and Marques Brownlee (0.83), a Tech Personality, sit inside the top ten at scores that rival the football governance bodies — higher than Manchester United (0.81) and Zlatan Ibrahimović (0.81), which appear further down the list. Their presence signals that Arsenal's audience shape is shared by entities well outside the sport, suggesting a cross-category audience profile that the football cluster alone doesn't capture.
The two-peak structure indicates an audience that is football-core but not football-exclusive — its composition overlaps meaningfully with audiences drawn to consumer convenience and tech media.
